My Story.

Not your typical founder story; it's a testimony.

Hello, I'm Taliah Whitmire, known as Ms. Taliah. I founded Project 418 Co in 2025, but it started in 2016 as an Instagram account called Life Petals to spread Christian encouragement. It then grew into an online ministry and Christian merchandise store. Unexpectedly, in 2021, the Lord directed me to shut everything down. He said, "quality over quantity," and though it was difficult, I listened. I didn't know what He had in store, but I knew I wanted the destiny He created for me, and a new journey began.

'Life petals brand'

He wasn't talking about just the store.

I honestly thought He was only talking about providing a better quality store. It wasn’t until He put me in the fire that I realized He was also talking about a better quality, me. I was stripped down to the bare minimum. I became financially unstable, and had to let go of my home, most of my clothes, and furniture.

Bills kept piling up, cut off from most people, friends turned their backs towards me, divorce papers were still drying, and I was still raising a teen son and guiding my young adult daughter.

I went through a year of anger, tears, depression, confusion, and fear, but I buckled down and tried to stay focused on my children, the ministry and what was before me; truly a hard task.

After roughly a year of struggling and making so many mistakes, God finally sent help. No, not financial help, but spiritual help. He introduced me to a new friend who became my mentor, pastor, and spiritual father. Through his guidance, teaching, covering, and patience (because I was a stubborn crybaby), God began using him to help me walk in my purpose, deliverance and healing. He has helped me gain a deeper understanding of God, myself, and who I was created to be. He has shown me how to swing my sword while walking in God's anointing, authority, grace, mercy, and obedience to God, even while suffering.

Obiedance from the things I suffered.

While I was experiencing growth spiritually, mentally, and emotionally, my financial situation remained unstable, and my health became a major thorn in my side. This challenge compelled me to learn how to manage my own merchandise, content, website design, video editing, and merch pressing.

When I lacked funds for necessary courses, coaching certifications, or conferences, I traded my talents as a form of currency. I produced content, marketing designs, websites, and merch to cover expenses.

For several years, I followed God’s instructions by offering my services to His kingdom with little or no compensation, despite ongoing financial difficulties. I provided life-coaching sessions and content designs for free, and commercial garment pressing at minimal cost. Many couldn’t understand why I chose this path, and some thought I was lazy or naive. Unbeknownst to them, I was simply being obedient, as God had clearly told me not to pursue a typical 9-5 job and to sow into His kingdom. You can only imagine how hard that was. Sometimes my pride would clash with God's instructions, but I did it anyway.

Formed in the storm, faithful in the calling.

I learned humility through suffering. I learned to serve God’s Kingdom even when my life resembled a battered ship caught in a violent storm. I learned to help others with broken hearts, even as my own was falling apart, without bleeding on them. I learned to provide healing and provisions to others while I was in need of it. I learned how to build, create, and minister through the Holy Spirit's guidance and power, even as I was in need.

I’ve been mocked, betrayed, belittled, taken advantage of, overlooked, lied on, misunderstood, underestimated and undervalued. I went through many tears, much anger, repentance and forgiveness. Yet, through all of it I learned two major things:

  1. You can lean about your own flaws through the shortcomings experineced in others.
  2. It is during storms that God assigns us the most difficult tasks, because He molds His children in storms rather than in times of peace.

The journey has been tough and it's not over. Yet, I can honestly say I am more focused and rooted in God now than at any point in my 20+ years of ministry.

"I learned to be a servant of God while burning in His purifying fire"

This is only the beginning.

So, here I am in 2026. It’s been a tough five years. There have been sever spiritual battles, intense molding and high levels frustration just to reach this point, this purpose, this new beginning. I had to humble myself to be rebuilt into God’s will.

I was required to deny myself and take up my cross.

I won't pretend that my life is now just full of rainbows and sunshine and every day I'm skipping through meadows. Suffering for the gospel and being disciplined is a part of following Christ in fullness of faith. I still have much to learn, more consecration to give, and work to do to achieve where God is leading me with life and business. The truth is, we never come to a point where His discipleship end, while we are here on earth.

So where I am. God has released me to start this part of my servitude. This business is not another brand, but a ministry that I have been given the honor to steward.

Despite still being misunderstood and underestimated, I am called, chosen and anointed by God to go forward and that is what I will do.

I won’t pretend it’s easy; I know the kingdom of darkness won’t roll out the red carpet and simply let me proceed without resistance. However, this time, I am confident in my calling, purpose, and identity in God. I also know I am not fighting alone; God the Father, Jesus, the Holy Spirit, and His angels support me. I have a solid covering, clear vision, and instructions, and I move forward with the authority granted to me by Jesus' blood and name.

Project 418 Co was created to equip you for this calling. Every gift, talent, ability, resource, and anointing I possess is meant to build God's Kingdom on earth and to weaken Satan's.

"Through hardship, lack, and pain, I learned humility, strength, and servitude."

Who God has built me to be.

I am only because Jesus lives.

  • Prophetess & Co-Pastor
  • Revivalist & Teacher
  • Mentor & Spiritual Counselor
  • Writer & Poet
  • Creative Designer
  • Certified Transformational Life Coach

I enjoy coffee and tea with worship music, and prayer in the morning. Good food, peace in my life, my children & grandchild, watching farmstead reels, and life more abundantly in Jesus Christ.

Watch the Testimony.

I was asked for the truth, so I told them. Watch me share what I had to let go of before God could release me into this calling.

Where Did Project 418 Co came from?

Project 418 Co was not built on a business plan. In 2003, God gave me a literal dream.

Read Our Story

Stay connected. We're just getting started.

I am truly blessed to share that there are many meaningful projects on the horizon that the Lord has entrusted to us. Drop your email below and stay connected — I would be honored to have you with us as this mission grows. Together, we can make a difference and shift the culture. God bless you.

Want to see where this mission is going? → See What 418 Is Building

You can also follow me on Instagram

→ @mstaliah_