Faith-based apparel and resources for believers called to evangelize the message, live the mission, and support the movement.

Not your typical founder story; it's a testimony.

Hello, I'm Taliah Whitmire, known as Ms. Taliah. I founded Project 418 Co in 2025, but it started in 2016 as an Instagram account called Life Petals to spread Christian encouragement. It then grew into an online ministry and Christian merchandise store. Unexpectedly, in 2021, the Lord directed me to shut everything down. He said, "quality over quantity," and though it was difficult, I listened. I didn't know what He had in store, but I knew I wanted the destiny He created for me, and a new journey began.

'Life petals brand'

He wasn't talking about just the store.

I honestly thought He was only talking about providing a better quality store. It wasn’t until He put me in the fire that I realized He was also talking about a better quality, me. was stripped down to the bare minimum. I became financially unstable, and had to let go of my home, clothes, and furniture. Bills kept piling up, cut off from most people, friends turned their backs towards me, divorce papers were still drying, and I was raising a teen son and guiding my young adult daughter.

I went through so many months of anger, tears, depression, confusion, and fear, but I buckled down and tried to stay focused.

After roughly a year of struggling and making many mistakes, God finally sent help. No, not financial help, but spiritual help. He introduced me to a new friend who quickly became my mentor, pastor, and spiritual father. Through his guidance, teaching, covering, and patience (because I was a stubborn crybaby), God began using him to help me walk in my purpose. He has helped me gain a deeper understanding of God, myself, and who I was created to be. He has shown me how to swing my sword while walking with grace, mercy, and obedience to God, even when I don’t feel like it.

"Obiedance from the things I suffered"

Because of financial hardship, I had to learn to handle my own merch & content design, website design, video editing, merch pressing, and more. When I didn’t have the funds for the courses or conferences I needed, I used my talents as currency. For a few years, I even offered my talents and services to God’s kingdom for minimal or no payment, even though I was still struggling financially.

Many people couldn’t understand why I would do this. Others believed I was being lazy or foolish. Little did they know I was being obedient. I have learned that it is in the storm that God forges His children. It’s in your storms that He asks the hardest task. It hasn’t been easy by a long shot, yet I can honestly say I am now more focused and anchored in Jesus than I have ever been in my 20+ years of ministry.

  • "I learned humility in the place of suffering. I learned how to serve the Kingdom of God while my life felt like a battered ship in a violent storm. I learned how to help others with broken hearts while mine was crumbled into pieces. I learned how to build, create, and minister to others with the guidance and power of the Holy Spirit even as I stood in need."

This is only the beginning.

So, here I am in 2026, it’s been a tough five years. There have been sever spiritual battles, setbacks, heartbreak, betrayal, and frustration just to reach this point, this purpose, this new beginning. I had to lose myself to be rebuilt in God’s will.

I won't pretend that my life is now just full of rainbows and sunshine and every day I'm skipping through meadows. Suffering is a part of following Christ in faith, and I still have much to learn, more consecration to give, and work to do to achieve where God is leading me with life and business. The truth is, God is just now releasing me to start this part of my journey.

I'm not going to lie to you, it's not easy and I know the kingdom of darkness isn't going to roll out the red carpet and let me move forward without more fights. But this time, I know my calling, my purpose, and who I am in God. I also know, I don't fight alone; I have the backing of God the Father, the Son, the Holy Spirit, and His angels. This time, I have a solid covering, vision, and instructions, and I move forward with the authority I possess through the blood and name of Jesus Christ and the power of the Holy Ghost.

God has me on a mission to prepare the way for the Lord's return. To guide as many people as He sends me to help them walk in their purpose, equipped and strong in the Lord. Luke 4:18 declares that we are anointed to proclaim good news, to set the oppressed free, and to proclaim the year of the Lord's favor. That is the calling Project 418 Co was built to equip you for.

Every gift, talent, ability, resource, and anointing God has given me is for the building of His Kingdom here on earth and the destruction of Satan's.

"Through hardship, lack, and pain, I learned humility and servitude."

Who God has built me to be.

Here is what twenty + years of ministry and five years in the fire have built.

  • Revivalist & Co-Pastor
  • Mentor & Spiritual Counselor
  • Writer & Poet
  • Creative Designer
  • Certified Transformational Life Coach
  • Founder, Evolve Global Coaching

I enjoy coffee and tea with worship music, and prayer in the morning, good food, peace in my life, my children & grandchild, watching farmstead reels, and life more abundantly in Jesus Christ.

Watch the Testimony.

They asked for the truth, so I told it. Watch me share what I had to let go of before God could release me into this calling.

Where Project 418 Co came from.

Project 418 Co was not built from a business plan. In 2003, God gave me a literal dream where messages traveling from my mind to products, mass-produced as daily evangelism tools to spread the message, mission, and movement of God the Father, Jesus Christ, and the Holy Spirit. I carried that dream for over twenty years before God released me to build it.

The story behind the name.

I didn't start with branding. It began with me sitting alone on a bed in an Airbnb in Johannesburg, South Africa. It was born from a broken heart and tears running down my face. In that moment, I was focused on trying hard not to let my emotions and thoughts overwhelm me. I opened my laptop, logged into my Canvas account, and stared at a blank screen without knowing why. I started to pray for the Holy Spirit to protect me and keep me from falling apart. I placed my shattered heart in God's hands, and in that moment of surrender, the Lord said, "It's time to rebuild it." I understood what He meant. He wasn't talking about my heart, although He eventually took care of that.

No, He was speaking about the business...

Want to read the full story?

→ Discover 418

Stay connected. We're just getting started.

I am truly blessed to share that there are many meaningful projects on the horizon that the Lord has entrusted to us. Drop your email below and stay connected — I would be honored to have you with us as this mission grows. Together, we can make a difference and shift the culture. God bless you.

Want to see where this mission is going? → See What 418 Is Building

You can also follow me on Instagram

→ @mstaliah_